United States Real Estate Investor

United States Real Estate Investor

United States Real Estate Investor

United States Real Estate Investor

United States Real Estate Investor

United States Real Estate Investor

10 Things Real Estate Investors Swore Would Happen in 2025, And Didn’t

Article Context

This article is published by United States Real Estate Investor®, an educational media platform that helps beginners learn how to achieve financial freedom through real estate investing while keeping advanced investors informed with high-value industry insight.

  • Topic: Beginner-focused real estate investing education
  • Audience: New and aspiring United States investors
  • Purpose: Explain market conditions, risks, and strategies in clear, practical terms
  • Geographic focus: United States housing and investment markets
  • Content type: Educational analysis and investor guidance
  • Update relevance: Reflects conditions and data current as of publication date

This article provides factual explanations, definitions, and strategy insights designed to help readers understand how investing works and how decisions impact long-term financial outcomes.

Last updated: December 20, 2025

PLATFORM DISCLAIMER: To support our mission to provide valuable resources and insights, United States Real Estate Investor may earn affiliate commissions from links or advertising featured in our content. Images are for informational and entertainment purposes only and may not be fully representative of people or places.

United States Real Estate Investor®
What they swore would happen? A quiet American housing market frozen between confidence and reality as forecasts fail to materialize.
Real estate investors entered 2025 expecting stability, but rates, prices, inventory, and sales refused to cooperate, exposing how widely trusted forecasts quietly failed and why waiting for clarity became the most expensive strategy of the year.
United States Real Estate Investor®
United States Real Estate Investor®
Table of Contents
United States Real Estate Investor®

Key Takeaways

  • Consensus forecasts failed because affordability and capital costs overpowered every clean narrative.
  • The housing market in 2025 stayed stuck, not broken, creating risk for investors waiting on clarity.
  • Data mattered more than opinions, and investors who ignored math paid for it.

2025 was supposed to be the year real estate finally calmed down. Rates would behave. Prices would rise just enough. Sales would wake up. Inventory would loosen. Stability would arrive on schedule.

So why did almost none of that actually happen?

Investors did not miss the market in 2025 because they were reckless. They missed it because they trusted forecasts that sounded reasonable, looked professional, and turned out to be wrong in quiet but costly ways.

This article breaks down exactly what failed, using nothing but published predictions and real outcomes:

  1. The rate levels everyone treated as a sure thing
  2. The price growth assumptions that never materialized
  3. The sales recovery that stayed frozen
  4. The inventory surge that never shifted power
  5. The stability narrative that collapsed under basic math

 

What follows is not opinion or hindsight spin. It is a receipt check on what investors were promised versus what the market actually delivered.

Everyone Was So Confident About 2025…

They swore it would happen…

How many times can we all agree on encountering this kind of statement?

By late 2024, real estate investors had finally relaxed. Forecasts were everywhere. Outlooks were polished. Panels nodded in agreement. The housing market was done being dramatic.

The chaos phase was over. All that was left was a smooth, responsible return to normal.

Rates would calm down. Prices would behave. Sales would wake up. Inventory would loosen. Builders would slow down. Rents would cool. Lending would flow again.

Nothing extreme.

Nothing scary.

Just stabilization.

That word showed up everywhere, usually right next to phrases like new normal and soft landing.

It all sounded reasonable. That was the problem.

Because when everyone agrees on what is about to happen, the market has a habit of doing something else entirely. Not crashing. Not booming. Just stubbornly refusing to cooperate.

What follows is not a hindsight dunk or a hot take. It is a receipt check. These were real predictions. Published. Credible. Repeated endlessly going into 2025. And one by one, they failed to show up the way investors were promised.

Now that the stage is finally set, we can start with the first thing everyone swore was a done deal.

1. Mortgage Rates Would Finally Settle Near 6 Percent

What Investors Were Absolutely Sure About

By the end of 2024, this prediction felt bulletproof.

Forecasts from Realtor.com, Fannie Mae, Mortgage Bankers Association, Wells Fargo, and the National Association of Realtors all landed in the same neighborhood. Six percent. Maybe 6.2. Possibly 6.3.

Close enough to declare victory and move on.

The story investors were sold was simple. The rate shock phase was over. Volatility was fading. The market just needed to catch its breath.

Six percent was framed as the new normal, the calm plateau where buyers would finally stop panicking and sellers would stop pretending 2021 never ended.

This was not a fringe opinion. This was consensus. Charts, panels, and outlook reports repeated it with confidence.

What Actually Happened in 2025

Reality had other plans.

Weekly data from Freddie Mac showed rates hovering, drifting, and teasing, but never actually settling.

Six percent showed up like a guest who never stayed long enough to unpack. A week here. A headline there. Then gone again.

For buyers, six percent never became livable. For investors, it never became underwriteable with confidence.

Rates spent far more time above forecasts than inside them, and when they dipped, they did not stay dipped long enough to matter.

Stability never arrived. Just movement.

Why It Did Not Happen

Because six percent was never a destination. It was a hope.

Treasury yields stayed elevated. Inflation refused to behave on schedule.

Capital markets continued pricing risk like they had trust issues. Mortgage spreads did not compress the way models assumed they would.

The market did not care how many outlooks agreed. It cared about math, risk, and money cost. Six percent sounded reasonable on paper.

In practice, it was just another number investors kept waiting for while nothing else changed.

If you are ready, say next and we will move straight into Section 2, where the high 5s were supposedly right around the corner.

2. Mortgage Rates Would Dip Back Into the High 5s

What Investors Were Whispering Confidently at Dinner Parties

Once the six percent story took hold, the follow-up became irresistible. If rates were stabilizing, then obviously the next stop was the high 5s. Not permanently. Just enough to matter.

Enough to unlock deals. Enough to make buyers feel smart again instead of reckless.

Forecasts leaned into this optimism. The Mortgage Bankers Association put 5.9 percent on the board for late 2025. Spread compression was treated like a foregone conclusion.

Volatility would fade. Bond investors would calm down. Mortgage pricing would behave like it used to, back when everyone trusted everything.

This was the psychological tipping point investors were waiting for. The high 5s were not just a number. They were permission. Permission to underwrite aggressively.

Permission to assume demand would snap back. Permission to believe the hard part was over.

What Actually Happened in 2025

The high 5s became the housing market’s version of a mirage.

Yes, rates flirted with it. Briefly. Just long enough to trigger a few breathless headlines and social posts. But they never stayed.

There was no sustained stretch where buyers could lock confidently or investors could model deals without adding defensive padding.

For most of the year, rates lived above that line. Close enough to be annoying.

Far enough away to keep activity muted. The high 5s never became a usable reality.

They remained a theoretical talking point that showed up in forecasts far more often than in actual loan locks.

Why It Did Not Happen

Because the mortgage market is not powered by hope.

Mortgage spreads refused to normalize. Treasury volatility stayed elevated. Global capital kept demanding compensation for risk.

Every model that assumed a clean return to historical pricing behavior ran into the same wall. This is not a low-friction environment anymore.

The problem was not that the high 5s were impossible. The problem was that everyone treated them as inevitable.

They were not. They were conditional. And those conditions never lined up long enough to matter.

The result was a year where investors kept waiting for a number that never arrived, while the market quietly moved on without them.

3. National Home Prices Would Keep Rising 2 to 4 Percent

What Investors Repeated Like It Was Settled Law

This one felt safe. Comfortable. Almost boring. National home prices were not supposed to surge or collapse.

They were supposed to do the grown-up thing and rise gently. Two percent. Three percent. Maybe four if supply stayed tight and buyers behaved.

The forecasts lined up neatly. Goldman Sachs put 4.4 percent on the table. Redfin said about 4 percent. Zillow came in lower but still positive.

CoreLogic, Fannie Mae, J.P. Morgan, and the National Association of Realtors all agreed on the direction, if not the exact number.

The logic was clean. Inventory was tight. Homeowners were sitting on equity. There would be no forced selling. Prices might slow, but they would not stop.

This became the emotional backbone of countless investment assumptions. If prices were still rising, then holding made sense.

Waiting made sense.

Paying up a little made sense.

What Actually Happened in 2025

Then reality introduced a ceiling.

National data from the Case-Shiller National Index showed a market struggling to move forward.

Some regions held up. Others quietly slipped. But at the national level, price momentum faded far more than forecast models were prepared for.

Prices did not collapse.

They just refused to cooperate. Gains flattened.

Appreciation stalled.

In some months, the market looked less like a steady climb and more like a heartbeat monitor losing enthusiasm.

For investors expecting reliable national appreciation, this was a problem. Deals underwritten with assumed growth suddenly had no tailwind.

Holding costs became more visible. Exit assumptions got uncomfortable.

Why It Did Not Happen

Because supply was only half the equation.

Affordability finally asserted itself. Monthly payments reached levels buyers could not stretch past without consequences.

Demand weakened not because people stopped wanting homes, but because they stopped being able to justify them.

Sellers, meanwhile, did not rush to cut. They waited. Buyers waited too. The result was not growth or decline, but gridlock.

Forecasts assumed price resilience would overpower affordability. Instead, affordability drew a line and prices ran into it.

National appreciation did not fail because the market was broken. It failed because the math stopped working, and no amount of confidence could negotiate with that.

Say next when you are ready for Section 4, where sales were supposed to thaw and stubbornly stayed frozen anyway.

4. The Housing Market Would Thaw and Sales Would Recover

What Investors Treated Like a Calendar Event

This was the one everyone circled. Not literally, but emotionally. After two years of frozen transactions, the idea of a thaw felt overdue.

Forecasts stacked neatly on top of each other.

Existing home sales would rebound. Not explode. Just recover enough to feel normal again.

The numbers sounded reasonable. The National Association of Realtors talked about roughly 4.5 million existing home sales.

Fannie Mae landed around 4.25 million. Zillow, Redfin, and Realtor.com all clustered in the same range.

The story was comforting. Buyers had been patient long enough. Sellers would eventually crack. Life events would force movement.

Once rates stopped doing gymnastics, transactions would come back. Maybe not 2021 levels, but something that resembled a functioning market.

This belief quietly shaped everything.

Deal flow expectations. Agent hiring. Marketing budgets. Investor pipelines.

A thaw was not a hope. It was treated like a delayed inevitability.

What Actually Happened in 2025

The ice did not melt. It just sat there.

Existing home sales stayed glued near historic lows. Month after month, volume struggled to show meaningful momentum.

Any uptick was thin. Any optimism short-lived. Compared to pre-pandemic norms, activity remained deeply depressed.

For investors waiting on transaction velocity to return, this was brutal. Fewer listings meant fewer opportunities. Fewer buyers meant slower exits.

The market did not feel frozen solid, but it also never became liquid enough to trust.

Calling it a thaw became generous. It was more like a slow drip that never turned into a flow.

Why It Did Not Happen

Because neither side blinked.

Homeowners with low-rate mortgages had no incentive to move. Trading a three percent loan for something north of six still felt like self-inflicted pain.

Buyers, meanwhile, looked at prices and payments and refused to stretch further.

Forecasts assumed time would heal hesitation. Instead, time reinforced it. The longer the standoff lasted, the more normal it felt.

What was supposed to be pent-up demand turned into adjusted expectations.

Sales did not recover because nothing forced them to. And markets do not thaw on optimism alone.

5. Mortgage Lending Activity Would Rebound

What Investors Assumed Would Naturally Follow

This one was treated like a domino. If rates stabilized and sales recovered, then lending would obviously come back with them. That was the assumption.

Nobody spent much time questioning it because it felt automatic.

The Mortgage Bankers Association put a big number on it. Purchase originations were expected to climb to roughly $1.46 trillion. Pipelines would refill.

Volume would return. Lenders would loosen their grip just enough to grease the system again.

For investors, this mattered more than most people admitted. Lending volume is confidence. It is liquidity. It is proof that buyers are not just browsing, but committing.

A rebound here would have signaled that the market was actually breathing again, not just talking about it.

What Actually Happened in 2025

The rebound never showed up.

Mortgage origination volume stayed muted. Purchase activity disappointed.

Refinance remained a ghost of its former self. For many lenders, 2025 felt less like a recovery year and more like an endurance test.

Even when sales eked out modest gains, lending did not follow proportionally. Buyers stayed cautious. Lock rates stayed high. Pipelines filled slowly, then emptied just as fast.

From an investor standpoint, this was a warning sign. Without lending velocity, everything else slows down. Acquisitions take longer. Exits drag.

Capital sits idle waiting for someone else to move first.

Why It Did Not Happen

Because lending is downstream of confidence, not forecasts.

Borrowers did not trust rates. Lenders did not trust demand. Banks protected margins. Underwriting stayed tight. The environment rewarded caution, not expansion.

Forecasts treated lending like a mechanical response to better headlines. In reality, it responds to behavior. And behavior in 2025 stayed defensive.

The lending rebound did not fail dramatically. It simply never arrived. And without it, the idea of a broadly recovering housing market stayed theoretical at best.

6. Inventory Would Finally Rise Enough to Matter

What Investors Said While Nodding Seriously

This was the pressure-release theory. If nothing else worked, inventory would. Sellers could only hold out for so long. Life happens. Jobs change. Families grow.

Mortgages do not freeze time forever.

Forecasts leaned into it. Realtor.com projected existing home inventory would rise by nearly 12 percent year over year. That sounded meaningful.

That sounded like movement. That sounded like the beginning of balance.

The logic felt airtight. Higher rates would wear sellers down. Lock-in fatigue would set in. Listings would return. Buyers would finally have options.

The market would breathe again.

Investors baked this assumption into everything. More inventory meant more deals. More deals meant better pricing. Better pricing meant opportunity.

This was supposed to be the moment the logjam broke.

What Actually Happened in 2025

Inventory did rise. Technically.

Listings ticked up in places. Counts improved on paper. But the market never felt looser. Months of supply stayed historically tight.

Competition never disappeared.

Buyers did not suddenly gain leverage.

Instead of flooding the market, sellers managed supply. Homes appeared, sat, and quietly vanished again. Delistings increased. Price cuts were selective.

Inventory growth existed without impact, like adding lanes to a highway nobody was willing to drive on.

For investors expecting a shift in power, this was disappointing. There were more listings to look at, but not more deals worth doing.

The market teased abundance while behaving like scarcity.

Why It Did Not Happen

Because sellers were not desperate.

Most homeowners were sitting on low-rate mortgages and deep equity cushions. They did not need to sell. They just wanted to. And when the price did not meet expectations, they waited.

Forecasts assumed inventory would behave like a release valve. Instead, it behaved like a thermostat. Sellers adjusted exposure, not commitment.

They tested the market without conceding to it.

Inventory did not fail to rise. It failed to matter. And that distinction made all the difference.

7. Homebuilders Would Pull Back Meaningfully

What Investors Said With a Straight Face

This one felt logical. Rates were high. Construction loans were expensive. Labor was tight. Materials were still annoying. Surely builders would slow down, take a breath, and wait for conditions to improve.

Forecasts helped reinforce the belief. Wells Fargo projected housing starts would slip by 2 to 3 percent. That sounded reasonable. Sensible, even. A responsible pullback while the market sorted itself out.

Investors leaned on this assumption heavily. Fewer starts would mean less future supply. Less supply would support prices. Builders stepping back was supposed to be part of the great stabilization narrative.

Everyone plays defense for a while, then resumes when the coast is clear.

What Actually Happened in 2025

Builders did not get the memo. Or they read it and ignored it.

Data from the U.S. Census Bureau showed builders holding the line far more than expected. Starts did not fall off a cliff. In some regions, they barely dipped at all.

In others, they kept going like nothing had changed.

Instead of retreating, builders adapted. They leaned into incentives. Rate buydowns. Closing cost credits. Smaller homes. Tighter layouts.

Anything that kept monthly payments looking survivable.

From the outside, it looked like confidence. From the inside, it was strategy. Builders were not betting on a recovery. They were engineering demand just enough to keep projects moving.

Why It Did Not Happen

Because builders were not reacting to headlines. They were reacting to market share.

While resale inventory stayed locked up, builders saw an opening. They could offer things existing sellers could not. Incentives. Flexibility. Predictability.

Buyers who could not negotiate with homeowners could negotiate with developers.

Forecasts assumed builders would behave cautiously in a high-rate environment. Instead, they behaved competitively.

Pulling back would have meant surrendering ground in a market where every active buyer mattered.

The builder pullback did not fail because conditions improved. It failed because builders refused to wait for permission.

8. New Construction Would Lead the Recovery

What Investors Framed as the Obvious Solution

Once resale inventory refused to cooperate and builders refused to retreat, the next conclusion felt inevitable.

If the existing home market was stuck, new construction would carry the load. Builders had product. Builders had incentives. Builders had flexibility.

Surely they would become the engine that pulled the whole market forward.

Forecasts supported the idea. Fannie Mae projected new single-family home sales would rise nearly 9 percent. That sounded like momentum.

That sounded like leadership. The narrative quickly formed that builders would do what homeowners would not. Make deals. Move inventory. Keep the market alive.

For investors, this mattered. If builders could drive volume, everything downstream would benefit. Comps would stabilize. Buyer confidence would improve.

Liquidity would return, even if it arrived through a different door.

What Actually Happened in 2025

New construction tried. It really did.

Builders leaned hard into incentives. Rate buydowns became standard. Closing costs disappeared. Floor plans shrank. Marketing got aggressive.

On paper, new homes looked like the only reasonable option left.

But sales did not surge the way forecasts assumed. They moved, but cautiously.

Gains came slower than expected. In many markets, new construction demand plateaued once the incentive sugar high wore off.

Buyers ran into the same wall they hit everywhere else. Monthly payments still hurt. Even with buydowns, affordability capped how many people could actually step in.

Builders could adjust terms, but they could not rewrite household budgets.

Why It Did Not Happen

Because new construction cannot escape math either.

Forecasts treated builders like a workaround. As if incentives alone could replace affordability. They could not.

Incentives softened the blow, but they did not expand the buyer pool enough to lead a full recovery.

New construction did not fail. It just failed to save the market. It filled gaps. It absorbed demand that already existed. It did not create a wave big enough to pull everything else along with it.

The idea that builders would lead the recovery assumed buyers were waiting for better options. In reality, they were waiting for better numbers.

9. Rent Pressure Would Ease Nationwide

What Investors Promised Renters With a Straight Face

This was supposed to be the consolation prize. Even if buying stayed ugly, at least renting would finally calm down. A record wave of multifamily supply was coming online.

Vacancy rates were projected to rise. Relief was supposedly inevitable.

Forecasts leaned heavily on the numbers. New units everywhere.

Concessions returning. Rent growth cooling fast. In some outlooks, it was framed like gravity. Too much supply meant rents had to come down.

End of story.

Investors repeated this one confidently. If rents eased, affordability pressure would soften. Household formation would stabilize. The system would rebalance itself quietly while everyone waited for the next phase.

What Actually Happened in 2025

Rents slowed. They did not fall.

Data tied to CPI Shelter and private indices from Zillow showed moderation, not relief. Growth cooled in some metros.

Flat months appeared. But the nationwide drop renters were promised never materialized.

In many markets, rents stayed stubbornly high. In others, concessions replaced cuts. Free months. Gift cards. Parking deals. Everything except lower base rent.

The monthly bill renters cared about rarely moved in their favor.

For investors underwriting rental deals, this mattered. The cooling narrative suggested downside protection. The reality delivered stickiness.

Not enough growth to celebrate. Not enough decline to reset expectations.

Why It Did Not Happen

Because demand refused to disappear.

Household formation stayed strong. Would-be buyers stayed renters longer. Immigration and demographic pressure kept units absorbing faster than forecasts assumed.

New supply arrived, but so did new tenants.

Forecasts treated rent pressure like a switch. Flip it off with enough units. In reality, it behaves more like friction. It slows. It resists. It refuses to cooperate on schedule.

Rent relief did not fail loudly. It failed quietly. And for millions of renters, quiet failure still felt like failure.

10. 2025 Would Be the Year the Market Finally Stabilized

What Everyone Said Like It Was Already Decided

This was the umbrella promise. The one that wrapped every other forecast in a neat bow. Rates would stabilize. Prices would stabilize. Sales would stabilize. Inventory would stabilize. Lending would stabilize.

The word showed up everywhere, usually next to phrases like new normal and reset.

Outlooks from banks, brokerages, trade groups, and research firms all leaned on it. Stabilization was not framed as a hope. It was framed as a phase.

Something the market naturally enters once it gets tired of being chaotic. The implication was clear. The worst was over. The system just needed time to behave again.

Investors built strategies around this idea. Not aggressive bets. Just calm ones. Hold steady. Wait it out. Let the market find its footing. Stability was supposed to reward patience.

What Actually Happened in 2025

Nothing stabilized. It just stopped being dramatic in obvious ways.

Rates moved, but never settled. Prices stalled, but never reset. Sales stayed weak, but not weak enough to force change. Inventory grew, but not enough to shift power.

Lending stayed cautious. Builders stayed active. Rent pressure eased, but refused to break.

Every part of the market lived in a state of almost. Almost better. Almost worse. Almost normal.

The kind of environment that looks fine in charts but feels exhausting in practice.

For investors, this was the worst version of instability. No clear trend to ride. No clear bottom to buy. No clear recovery to chase. Just constant friction and decision fatigue.

Why It Did Not Happen

Because stability requires resolution. And nothing resolved.

Affordability never healed. Capital costs never relaxed. Policy uncertainty lingered. Equity cushions prevented forced selling. Lock-in prevented voluntary selling.

Builders filled gaps without fixing fundamentals. Renters absorbed supply without changing the equation.

Forecasts treated stabilization like a destination. In reality, it is an outcome. And outcomes do not appear just because everyone agrees they should.

2025 did not crash. It did not recover. It did something far more frustrating. It proved that the housing market can remain dysfunctional without being broken. And that is the part nobody bothered to forecast.

So Much for the “Soft Landing Everybody Promised”

All year long, investors were told to relax. Rates would behave. Prices would glide higher. Sales would wake up. Inventory would loosen. Builders would blink.

Rents would cool. Lending would flow. Stability would arrive right on schedule, neatly wrapped in consensus forecasts and end-of-year outlook PDFs. Instead, 2025 delivered a master class in stubborn math.

Nothing broke hard enough to force action, and nothing healed enough to inspire confidence. Buyers stayed boxed out. Sellers stayed frozen.

Lenders stayed defensive. Forecasts stayed wrong in polite, professional ways that never quite triggered accountability.

The market did not crash, recover, or stabilize. It simply refused to cooperate. And that may be the most important lesson investors learned this year.

Not that experts lied, but that housing no longer responds on cue.

Anyone waiting for permission, clarity, or a green light found out the hard way that the market does not care what everyone agreed was supposed to happen next.

United States Real Estate Investor®

Leave a Reply

Your email address will not be published. Required fields are marked *

Thank you for visiting United States Real Estate Investor.

United States Real Estate Investor®

Information Disclaimer

The information, opinions, and insights presented on United States Real Estate Investor are intended to educate and inform our readers about the dynamic world of real estate investing in the United States.

While we strive to provide accurate, up-to-date, and reliable information, we encourage readers to consult with professional real estate advisors, financial experts, or legal counsel before making any investment decisions.

Our team of expert writers, researchers, and contributors work diligently to gather information from credible sources. However, the real estate market is subject to fluctuations, changes, and unforeseen events.

United States Real Estate Investor cannot guarantee the completeness or accuracy of the information presented, nor can we be held responsible for any actions taken based on the content found on our website.

We may include links to third-party websites, products, or services.

These links are provided for convenience and do not constitute an endorsement or approval by United States Real Estate Investor.

We are not responsible for the content, privacy policies, or practices of any third-party sites.

Opinions expressed by contributors are their own and do not necessarily reflect the views or policies of United States Real Estate Investor.

We welcome diverse perspectives and encourage healthy debate and discussion.

By accessing and using the content on United States Real Estate Investor, you agree to this disclaimer and acknowledge that the information provided is for informational and educational purposes only.

If you have any questions, concerns, or feedback, please feel free to visit our contact page.

United States Real Estate Investor.

United States Real Estate Investor®
Picture of Antonio Holman
Antonio Holman

Founder/CEO/CCO @ United States Real Estate Investor®, real estate investor, author, article writer and researcher, musician, techie, financial literacy advocate, and visionary. Over 30 years in the media and entertainment industries. Over 10 years in the real estate investing industry. Still learning. Still growing.

Don't miss out on the value

Join our thousands of subscribers

Subscribe to our newsletter to learn how to attract clients, close deals faster, and a lot more!

United States Real Estate Investor logo
United States Real Estate Investor®
United States Real Estate Investor®

This is the easiest way to know the industry.
The Ultimate Real Estate Investing Glossary

United States Real Estate Investor®

More content

United States Real Estate Investor®

notice!

Web & Social yearly Package

Please, have ad set files ready before purchase.

Please, be aware that after your purchase on the Stripe payment portal, keep your browser open; You will be automatically redirected to the ad set submission page.

notice!

Web & Social Monthly Package

Please, have ad set files ready before purchase.

Please, be aware that after your purchase on the Stripe payment portal, keep your browser open; You will be automatically redirected to the ad set submission page.