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How To Choose The Best Virtual Real Estate Tour Software

Learn how to choose the best virtual real estate tour software by balancing features, cost, and ease of use while considering your target audience and property photography requirements.
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The Importance of Virtual Tours in the Real Estate Industry

The rise of mobile devices and social media platforms

Virtual tours have become a great way to showcase properties in the real estate industry, thanks to the widespread use of mobile devices and social media platforms. 

With the help of 3D models and VR tours, potential buyers can explore properties from the comfort of their own homes, leading to better results for real estate agents.

Catering to potential buyers and home buyers

Unlimited tours, accessible from different locations, provide a convenient option for potential buyers and home buyers. 

Virtual tours allow them to view properties from various angles using a 3D camera, making it easier to visualize the property and make informed decisions.

Enhancing the customer experience and engaging prospective buyers

Basic virtual tours, available on a free plan, offer an interactive experience that keeps prospective buyers engaged. 

With a user-friendly virtual tour player, buyers can navigate through properties effortlessly. 

Some software tools even offer a monthly subscription, granting access to additional features and compatible 360-degree cameras, enhancing the overall customer experience.

Embracing next-gen virtual tour software for the best results

The only platform that combines years of experience and innovative features is next-gen virtual tour software. 

These cutting-edge solutions go beyond traditional virtual tours, utilizing VR tour software and integrating the use of cookies to provide a personalized experience for users. 

As the industry evolves, adopting this type of software can help real estate professionals stay ahead of the competition.

What to Look for in the Best Virtual Tour Software

Immersive experience and interactive experience

The best virtual tour software should offer an immersive and interactive experience, allowing users to explore properties in-depth. 

With detailed 3D models, potential buyers can view different angles of the property and better visualize the space. 

A high-quality software tool should also incorporate engaging features, such as clickable hotspots and interactive floor plans, to enhance the user experience.

High-quality panoramic photos and 360-degree videos

To create a truly engaging virtual tour, the software should be capable of producing high-quality panoramic photos and 360-degree videos. 

This ensures that the property is showcased in the best possible light, providing users with a realistic and accurate representation of the space. 

A software solution that supports various 3D camera options will allow real estate professionals to capture stunning visuals with ease.

Compatibility with mobile devices and VR headsets

As more and more users access content through mobile devices and VR headsets, it’s crucial for virtual tour software to be compatible with these platforms. 

This ensures that potential buyers can view the property from any device, whether it’s a smartphone, tablet, or virtual reality headset. 

A virtual tour solution that is compatible with a wide range of devices will help real estate professionals reach a broader audience and cater to the preferences of different users.

Advanced features for real estate professionals

The best virtual tour software should come equipped with advanced features that cater specifically to the needs of real estate professionals

This includes seamless integration with property listing websites, analytics to track user engagement and customizable branding options. 

With years of experience in the industry, top-tier software solutions companies understand the unique requirements of real estate professionals and offer tailored features to help them succeed in the competitive market.

A Comparison of Popular Virtual Tour Software

When selecting the perfect virtual tour software for your real estate business, it’s essential to compare different solutions available in the market. 

Consider factors like pricing, features, ease of use, and whether they offer a free trial or free version to test the product before committing.


  • Pros: Known for its detailed 3D models, Matterport offers a user-friendly platform compatible with various 3D cameras. With years of experience in the industry, they continue to innovate and add interesting features to their software.
  • Cons: Matterport’s pricing can be on the higher side for smaller real estate businesses or individual agents.
  • Free trial/Free version: A limited free version is available for users to experience the basic features of the software.


  • Pros: Kuula provides an easy-to-use interface and supports 360-degree photos and videos. Its compatibility with numerous devices, including VR headsets, makes it an attractive choice for real estate professionals.
  • Cons: The software may lack some advanced features found in other virtual tour solutions.
  • Free trial/Free version: Kuula offers a free plan with basic features, and users can upgrade to a premium plan for additional benefits.

Panoskin (TourBuilder)

  • Pros: Panoskin is known for its flexibility and compatibility with a wide range of 3D cameras. With an intuitive interface, creating virtual tours is straightforward, even for those with limited experience.
  • Cons: Some users may find the pricing structure less competitive compared to other options in the market.
  • Free trial/Free version: Panoskin provides a free trial for users to test the software before deciding on a subscription plan.

Now, let’s continue by digging a little deeper into some virtual real estate tour solutions.

Magical VR 360

Create amazing virtual tours + Zoom-like video calls

Magical VR 360 is the first ever virtual tour builder with built-in live chat.

Magical VR 360 also has the ability to allow your potential customers to tour your properties no matter where they’re located, from the comfort of their laptop or mobile phone.

Captivating virtual real estate tours can be created in as little as 15 minutes.

Easily create the most immersive 3D Real Estate experience that exists, short of actually touring the property in person

Your clients can view multiple properties in minutes, even if each property is miles apart.

Publish and view scenes without any downloads, installs or plugins.

Send your potential buyers a link and let them walk through the property from wherever they are. Offer the same sense of space, textures and detail as you would in real life.

Sell your properties faster and at the highest price.


Powerful Integrations

PayPal, Stripe, Youzign, GetResponse, AWeber, MailVIO, SendEagle, SendIIO, and Active Campaign

With Magical VR 360, you can:

  • Easily create captivating 360º virtual reality tours to show your projects to buyers or tenants
  • Enhance your tour presentations with a wide variety of interactive HotSpots: such as text, images, videos, voice over, music and call-to-actions
  • Instantly engage viewers and increase competition for your properties
  • Login from anywhere to create, edit, or use
  • Add team members to easily share and manage your projects
  • No monthly fee and no pay per design or render
  • Can be used by any kind of real estate business with awesome results



Powerful tool for creating 3D models

Matterport is a highly-regarded virtual tour software known for its ability to create detailed 3D models of properties. 

With a robust 3D camera system, it captures the finest details and textures, providing an immersive and realistic experience for potential buyers.

Integration with Google Street View and Google Maps

An interesting feature of Matterport is its seamless integration with Google Street View and Google Maps. 

This enables real estate professionals to showcase their properties on a popular platform, increasing visibility and attracting a wider audience.

Ideal for real estate photographers and interior designers

With years of experience in the industry, Matterport has become a go-to solution for real estate photographers and interior designers. 

Its user-friendly interface, coupled with powerful tools, makes it an excellent choice for professionals looking to create visually stunning virtual tours that truly stand out in the market.


Ricoh Theta

User-friendly platform and mobile app

Ricoh Theta is a virtual tour software solution known for its user-friendly platform and mobile app. 

It simplifies the process of creating virtual tours, making it accessible for both beginners and experienced professionals. 

With an intuitive interface, users can easily create 3D models and showcase their properties effectively.

Special equipment like the Ricoh Theta camera

To create stunning visuals, Ricoh Theta offers a dedicated 3D camera specifically designed for capturing high-quality images and videos. 

The Ricoh Theta camera allows users to capture impressive 360-degree images and panoramas that enhance the overall virtual tour experience.

Creating live panoramas and 360-degree images

One of the key features of Ricoh Theta is its ability to create live panoramas, providing a dynamic and immersive experience for potential buyers. 

Combining this with the software’s capability to generate high-quality 360-degree images, Ricoh Theta ensures that every property is showcased in the best possible light.


Metareal Stage

Revolutionary designs and powerful features

Metareal Stage is a cutting-edge virtual tour software solution that stands out with its revolutionary designs and powerful features. 

It combines innovative technology with user-friendly tools to create immersive virtual tours that captivate potential buyers and showcase properties in their best light.

Years of experience in the real estate industry

With years of experience in the real estate industry, Metareal Stage understands the unique needs of real estate professionals and continually evolves to provide the best possible solutions. 

Its expertise in the field ensures that the software is tailored to meet the specific requirements of real estate agents, photographers, and interior designers.

Efficient marketing features and interactive floor plans

Metareal Stage goes beyond just creating stunning visuals; it also offers efficient marketing features that help real estate professionals reach a wider audience and drive more leads. 

With customizable branding options, analytics, and seamless integration with popular property listing websites, Metareal Stage makes it easy to promote virtual tours and attract potential buyers. 

Additionally, its interactive floor plans offer an engaging way for users to navigate through properties, further enhancing the overall experience.

How to Create Your Own Virtual Tour

The easiest way to get started with virtual reality software

Creating your own virtual tour is simpler than you might think. To get started, choose a user-friendly virtual reality software that aligns with your needs and budget

Many available solutions offer intuitive interfaces, making it easy for beginners to navigate and create professional-looking virtual tours.

Using a mobile app or web browser to capture panoramic images

Once you’ve chosen the right software, you can begin capturing panoramic images of the property you’d like to showcase. 

These days, most virtual tour software solutions offer mobile apps or web browser-based platforms, allowing you to use your smartphone or computer to capture the images. 

Make sure you take high-quality photos from various angles to provide a comprehensive view of the property.

Adding background audio, hot spots, and additional information

After capturing the images, you can begin to customize your virtual tour by adding background audio, hot spots, and additional information. 

Background audio helps set the mood and enhances the immersive experience, while hot spots create an interactive element by linking to other parts of the tour or providing more information about specific areas. 

Don’t forget to include relevant details about the property, such as its location, price, size, and unique features, to give potential buyers a complete understanding of what’s being offered.

Professional Virtual Tour Services

Hiring professional photographers and videographers

While creating your own virtual tour can be a cost-effective solution, hiring professional photographers and videographers can elevate the quality of your virtual tours to the next level. 

These professionals possess the skills, equipment, and experience needed to capture stunning visuals and create immersive virtual tours that truly stand out.

Benefits of using a local business owner for your real estate firm

Partnering with a local professional for your virtual tour needs can offer numerous advantages for your real estate firm. 

A local business owner is likely to have an intimate knowledge of the area and its properties, helping them capture the unique selling points of each property. 

Working with a local professional can build stronger relationships within the community and boost your firm’s reputation.

High-quality video tours and virtual home tour content

When you invest in professional virtual tour services, you can expect high-quality video tours and virtual home tour content that showcases your properties in the best possible light. 

Professional photographers and videographers utilize advanced equipment and techniques, such as drone footage and 360-degree cameras, to create visually appealing content that engages potential buyers and leaves a lasting impression. 

When you choose to utilize professional services, you can ensure that your virtual tours meet the highest standards and effectively promote your properties to potential clients.

Marketing Your Virtual Tours

Sharing on property websites and property listings

To effectively promote your virtual tours, it’s essential to share them on property websites and property listings. 

By incorporating virtual tours into your listings, you can provide potential buyers with a more comprehensive view of the property, increasing the chances of generating interest and inquiries.

Engaging with potential customers on social media platforms

Social media platforms offer an excellent opportunity to reach a wider audience and engage with potential customers. 

Share your virtual tours on platforms such as Facebook, Instagram, and Twitter, and encourage your followers to interact with the content by liking, commenting, and sharing. 

Social sharing is an exciting, interactive way to boost visibility and attract more potential buyers to your properties.

Including contact information for potential buyers

When marketing your virtual tours, it’s crucial to include your contact information, making it easy for potential buyers to get in touch with you. 

Double-check that your phone number, email address, and website are prominently displayed, allowing interested parties to reach out and request additional information or schedule a viewing.

Integrating Virtual Tours with Other Real Estate Tools

Combining virtual tours with property listings and real estate listings

For the best results, integrate your virtual tours with other real estate tools, such as property listings and real estate listings. 

This creates a seamless browsing experience for prospective buyers, allowing them to view detailed property information alongside immersive virtual tours.

Using virtual tour systems and marketing tools

Leverage your virtual tour system in conjunction with other marketing tools to create a comprehensive marketing strategy

This may include email marketing campaigns, targeted online advertising, and search engine optimization, all working together to increase visibility and drive traffic to your virtual tours.

Ensuring a seamless experience for prospective buyers

To keep prospective buyers engaged, it’s important to provide a seamless experience across all platforms and tools. 

Always have your virtual tours easily accessible from property listings, real estate websites, and social media platforms. 

Integrating your virtual tours with other real estate tools can create a cohesive experience that keeps potential buyers engaged and interested in your properties.

Exploring Next-gen Virtual Tour Features

Immersive virtual reality experiences with VR headsets

Next-gen virtual tour features are pushing the boundaries of what’s possible, providing even more immersive experiences for potential buyers. 

One such advancement is the integration of VR headsets, which allows users to explore properties as if they were physically present, creating a truly immersive and engaging experience.

Online tours and interactive experiences

Online tours are evolving to include more interactive elements, allowing users to engage with the content and access additional information as they navigate through properties. 

When you combine interactive hotspots, clickable floor plans, and multimedia elements, it will make your next-gen virtual tours more dynamic and informative.

Advanced features like video clips and virtual reality headsets

As you will notice, new virtual tour features are also emerging, such as the ability to include video clips within tours, providing a more comprehensive view of properties. 

In addition to those added features, the growing popularity of virtual reality headsets is enabling users to enjoy a heightened sense of immersion as they explore virtual tours, further enhancing the overall experience.

The Future of Virtual Tours in the Real Estate Industry

The role of virtual reality software in revolutionizing real estate business

Virtual reality software is poised to revolutionize the real estate industry, as it offers innovative ways for real estate agents and agencies to showcase properties, engage potential buyers, and streamline the sales process. 

As technology continues to advance, virtual tours are becoming increasingly sophisticated and user-friendly, making them an essential tool for your professional real estate activities.

Virtual tour feature trends and new features in the pipeline

In the coming years, virtual tour features are expected to evolve even further, incorporating cutting-edge technology such as artificial intelligence, augmented reality, and advanced 3D rendering. 

These advancements will enable the creation of even more immersive and interactive virtual tours, providing potential buyers with unparalleled access to property information.

The potential impact on real estate agents and real estate agencies

As virtual tours become more sophisticated and widely adopted, real estate agents and agencies will need to adapt to stay competitive. 

Embracing next-gen virtual tour features can give real estate professionals more chances to offer potential buyers a more compelling and engaging experience, ultimately driving more leads and sales. 

This shift towards advanced virtual tours will continue to reshape the real estate industry, changing how properties are marketed and sold.

Choosing the Best Solution for Your Needs

Balancing features, cost, and ease of use

When selecting the best virtual tour software for your needs, it’s important to strike a balance between features, cost, and ease of use. 

While advanced features can be appealing, they might come at a higher price or with a steeper learning curve. 

Consider the features that are most important to you and prioritize those that will offer the greatest value for you and your potential buyers’ needs.

Considering your target audience and real estate photography requirements

When choosing a virtual tour solution, keep in mind the needs and preferences of your target audience 

Different buyer demographics may have varying expectations when it comes to virtual tours, so it’s important to select a product that caters to your potential buyers’ preferences. 

You should also consider the type of real estate photography your properties require, as certain virtual tour software may be better suited for specific photography styles or techniques.

Selecting the best virtual tour products for your real estate professionals

As a real estate professional, it’s crucial to choose a virtual tour product that aligns with your business goals and the needs of your team. 

Look for a solution that offers the right balance of features and usability, making it easy for your agents to create and manage virtual tours efficiently. 

When you select the best virtual tour products for your organization, you can ensure seamless integration into your existing workflows and maximize the return on your investment.


In today’s competitive real estate market, virtual tours play a crucial role in showcasing properties and engaging potential buyers through the use of 3D models and 3D cameras. 

When carefully considering your needs, target audience, and real estate photography requirements, you can select the best virtual tour software to enhance your marketing efforts and provide an immersive experience for prospective buyers. 

If you’re interested in using virtual tour technology, remember that the technology is continually advancing and you must stay informed by adapting to the changing landscape to remain successful in this industry.


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